My latest just dropped in Forbes.
This one’s personal. It’s the story of a project that looked like a can’t-miss, was produced beautifully, and went absolutely nowhere. That failure changed how I work.
In the piece, I break down the three questions I now ask every client before anyone picks up a camera.
The Clarity Framework.
The most expensive video you’ll ever make is the one that looks great and does nothing. I call it beautiful noise.
Read the full article in Forbes: https://www.forbes.com/councils/forbescommunicationscouncil/2026/03/20/the-clarity-framework-why-your-brand-video-fails-before-the-camera-turns-on/
