Most companies don’t have a video problem. They have a presence problem.
Organizations are optimizing for polish when they should be optimizing for conviction. They’re solving for lighting and scripts while the real issue runs deeper: executives are trapped in an outdated model of what leadership looks like on camera.
For decades, executive presence meant control. Video collapses that. It exposes intent, or the absence of it. The executives who succeed aren’t trying to perform or project. They’re doing something more subtle: aligning their communication with what they actually believe.
In this Forbes article, I break down the shift from “executive presence as control” to “executive presence as conviction” and the three principles that build trust faster than any amount of polish.
Read the full article on Forbes: https://www.forbes.com/councils/forbescommunicationscouncil/2026/02/04/what-top-executives-know-about-video-that-their-marketing-teams-dont/
