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INSIGHTS

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Get insights on positioning clarity, strategic storytelling, and why most companies approach brand video backwards—plus occasional updates on our work.

When Walking Away Is Your Best Strategy

By Rich Bornstein, Brand Video Strategist & Creator | Founder, Bornstein Media I see it constantly in my work. A

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Why Stories Are the Ultimate Bridge: Human Connection in Every Message

By Rich Bornstein, Brand Video Strategist & Creator | Founder, Bornstein Media In today’s noisy digital world, what cuts through

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The Most Dangerous Person in Your Brand Video

By Rich Bornstein, Brand Video Strategist & Creator | Founder, Bornstein Media He picked up the agenda, glanced at it,

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The Clarity Framework: Why Your Brand Video Fails Before the Camera Turns On

By Rich Bornstein, Brand Video Strategist & Creator | Founder, Bornstein Media You had it all — the story, the

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Executive Presence Without the PR Team: Why Clarity Beats Performance on Video

The following is adapted from an interview originally published by Presence News on March 6, 2026. Most executives think their

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What Top Executives Know About Video That Marketing Teams Don’t

  By Rich Bornstein, Brand Video Strategist & Creator | Founder, Bornstein Media Executives are being asked to communicate more

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richb@bornsteinmedia.com   818-606-2383

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