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INSIGHTS

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Get insights on positioning clarity, strategic storytelling, and why most companies approach brand video backwards—plus occasional updates on our work.

The Clarity Framework: Why Your Brand Video Fails Before the Camera Turns On

My latest just dropped in Forbes. This one’s personal. It’s the story of a project that looked like a can’t-miss,

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Executive Presence Without the PR Team: Why Clarity Beats Performance on Video

Most executives think their problem on video is performance. It’s not. It’s clarity. I recently spoke with Kasdyn Click at

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As Featured in Forbes: What Top Executives Know About Video That Marketing Teams Don’t

Most companies don’t have a video problem. They have a presence problem. Organizations are optimizing for polish when they should

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Boost Your Business

Why Most Brand Videos Fail Before They’re Even Made

You green-lit the video. You hired good people. The production was professional. The final cut looked beautiful. And then… nothing.

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Purpose That Moves: Why Storytelling Without Momentum Fails

Most companies tell stories. The best ones engineer momentum. This is the difference. Most companies today can articulate a purpose.

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From Big Bear to the Front Porch: What I Learned When a Blogger Silently Dismissed My $2,500 Rate

In 2013, I’m standing on Sugar Shane Mosley’s property in Big Bear, watching Canelo Alvarez train for the biggest fight

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richb@bornsteinmedia.com   818-606-2383

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