If you’re researching video production costs, you’ve probably noticed something frustrating: most producers won’t talk about pricing until you’ve had three calls, filled out a form, and maybe sacrificed a small animal to the gods of “custom quotes.”
I get it. Every project is different. But the lack of transparency creates confusion and wastes everyone’s time.
So, let’s talk numbers.
As a 2-time Emmy-nominated producer who’s worked with Disney, ESPN, Warner Bros, and companies across every industry, I’ve seen the full spectrum of video production pricing, from bargain basement to eye-watering. Here’s what professional video storytelling costs, what you’re really paying for, and how to know what’s right for your business.
https://youtu.be/nCQtSEPU3ig?si=6bMjmOO9bh6THg1e
The Three Investment Levels
Most clients invest between $5,000 and $15,000 in professional video storytelling, depending on their needs. Here’s how it breaks down:
Package 1: Transform Existing Materials into a Compelling Story
Investment: $3,500-$5,000
What it includes:
- We take your existing B-roll, interviews, and footage
- Craft a compelling 90-second to 2-minute narrative
- Include :60 and :30 cut downs for social media and other platforms
- Professional editing, color correction, sound design, and music
Best for:
- Companies with good footage that isn’t telling a story
- Organizations that filmed content but don’t know how to structure it
- Businesses looking to repurpose existing video assets
The value: You’re not just paying for editing. You’re paying for story architecture—the ability to find the emotional thread in raw material and weave it into something people want to watch.
Package 2: Professional Interview + Existing Materials
Investment: $5,500-$7,500
What it includes:
- Everything in Package 1, plus:
- A professionally conducted Zoom interview (we guide the conversation)
- Interview prep and question development
- Integration of new interview content with your existing B-roll
- Multiple rounds of feedback and revisions
Best for:
- Customer testimonials where you need authentic, emotional storytelling
- Founder stories that establish why your company exists
- Case studies that show transformation
The value: Interviewing is an art. Most people freeze on camera or ramble. I know how to guide conversations that feel natural, get to the heart of the story, and avoid off-putting jargon. This is where years of experience matter.
Package 3: Full Production—Storytelling from Scratch
Investment: $8,500-$15,000+
What it includes:
- On-location filming with professional camera and sound equipment
- Interview planning and on-camera direction
- B-roll capture tailored to your story
- Complete post-production: editing, color, sound, music
- 90-second to 2-minute main story plus :60 and :30 cut-downs
Best for:
- Companies launching new initiatives or products
- Organizations with no existing footage
- Brands that need cinematic-quality content
- Projects requiring travel, multiple locations, or complex logistics
The value: This is Emmy-level production without the agency overhead. You get Hollywood storytelling techniques, professional crew and equipment, and a producer who’s worked on national campaigns—at a fraction of what large agencies charge.
What You’re Really Paying For
When you hire Bornstein Media, you’re not just buying “a video.” You’re investing in:
Story architecture — The ability to find the emotional core of your message and structure it for maximum impact. This is what I learned producing content for major studios and networks.
Interview expertise — Knowing how to make people comfortable, ask the right questions, and guide conversations that reveal authentic emotion—not corporate speak.
Efficiency — I’ve produced hundreds of stories. I know what works, what doesn’t, and how to avoid the pitfalls that waste time and money.
Credibility — Two Emmy nominations didn’t happen by accident. They happened because I understand what makes stories resonate with audiences.
Results — My OpenBOM client aims to produce 1-2 testimonials per month, as the videos are driving business. That’s the real ROI.
The Pricing Landscape: Where Do We Fit?
Let me be honest about the market:
The $500-$2,000 Range (Commodity Videographers): These are talented shooters, but they’re not storytellers. You’ll get footage, maybe some basic editing, but rarely a narrative that moves people. Fine for event coverage or simple documentation. Not ideal for persuasive storytelling.
The $5,000-$15,000 Range (Professional Storytellers): The sweet spot for businesses that want Emmy-level storytelling and proven results without agency overhead.
The $25,000-$50,000+ Range (Big Agencies): Full service, account managers, layers of approval, beautiful offices in expensive cities. Sometimes worth it for massive campaigns. Often overkill for most businesses.
Red Flags: Too Cheap vs. Unnecessarily Expensive
Warning signs pricing is too low:
- No storytelling consultation—”send us your footage”
- Templates and stock music instead of custom work
- One revision included, then extra charges
- No interview guidance or story structure
Warning signs you’re overpaying:
- Multiple account managers between you and the actual producer
- Endless meetings and “strategy sessions” before filming
- Elaborate pitch decks that look better than the final video
- Charges for “creative concepting” that should be part of the process
How to Know What’s Right for Your Business
Ask yourself these questions:
1. What’s the purpose of this video?
- Building trust? → Customer testimonials (Package 2)
- Explaining who you are? → Founder story (Package 2 or 3)
- Launching something new? → Full production (Package 3)
- Repurposing existing assets? → Package 1
2. What’s the lifetime value of this content? If this video will be your homepage centerpiece for 2 years, drive leads, and close deals, spending $8,500-$15,000 isn’t an expense—it’s an investment with measurable ROI.
3. Do you have existing footage? If you’ve already filmed content but it’s not working, Package 1 might transform it for a fraction of the cost of starting over.
4. What’s your timeline? Rushed projects cost more. Give us 3-4 weeks and we can work efficiently. Need it in one week? Expect premium rates.
Real Client Examples: Stories That Drive Results
OpenBOM: Humanizing B2B SaaS
OpenBOM is a SaaS company serving engineers and manufacturers. They needed to humanize a technical product and build trust with potential customers.
What we did:
- Produced a founder story establishing why OpenBOM exists
- Created nearly a dozen customer testimonials showing real transformation
- Guided interviews that avoided technical jargon and focused on emotion
The result: According to their VP of Products: “Each piece not only highlights our customers’ success but also seamlessly weaves in the vital role our brand plays in that journey. Viewers don’t just watch the story; they imagine themselves in it.”
The business impact: OpenBOM now produces 1-2 testimonials per month because the videos are driving business. When a SaaS company with a limited budget keeps coming back, you know the ROI is there.
https://youtu.be/q-nm8qg7ouU?si=KRrrSwioWD9B62ig
Beth Robins: Speaker Reel That Ushered in a New Era
Beth Robins is a bestselling author and highly sought-after transformational speaker, but she needed a reel. When we created her speaker reel, she was on the cusp and needed a crucial tool.
The challenge: Give her a powerful voice and credibility before she had extensive footage.
What we did: Created a dynamic speaker reel that captured her energy, message, and authenticity.
The result: The reel became her calling card, opening doors to major speaking engagements and eventually leading to collaborations with Tony Robbins. It gave her credibility before she had the footage to prove it.
https://youtu.be/NKuXWtgThPM?si=dfuEnm4plEasvbBj
MedVA: Launch Video for Healthcare Innovation
MedVA is a healthcare virtual assistant platform founded by physicians who understood a simple truth: doctors want to be doctors, not administrators.
The challenge: Launch a new company and communicate a complex value proposition.
What we did: Created a launch video that told the founder’s story and showed how MedVA frees physicians to focus on patient care.
The result: A clear, compelling narrative that helped expand the company by resonating with burned-out doctors drowning in paperwork.
https://youtu.be/JVHq1ymS5eg?si=kZE9dKtY_426PCwD
Why I’m Transparent About Pricing
Most producers hide pricing because they want to “qualify” you first or because their rates vary widely.
I’m transparent because:
1. It saves time. If $5,000-$15,000 isn’t in your budget, I’d rather you know now than after three discovery calls.
2. It builds trust. You deserve to make informed decisions without feeling like you’re negotiating blindly.
3. It attracts the right clients. I want to work with people who value storytelling and see video as an investment, not a commodity.
Let’s Talk About Your Story
If you’re a business, organization, or brand that needs to connect with audiences through authentic storytelling—and you’re ready to invest in quality—let’s talk.
I specialize in uncovering the human stories behind complex products, using the same storytelling techniques I’ve applied at Disney, ESPN, Warner Bros, and with companies across every industry.
Ready to transform your story?
📞 (818) 606-2383
✉️ richb@bornsteinmedia.com
Rich Bornstein is a 2-time Emmy-nominated producer and director specializing in authentic video storytelling for brands, entertainment, and mission-driven organizations. Based in Los Angeles, he’s helped companies from Disney to SaaS startups transform their stories into powerful business tools.
