Insights
It's easy to begin with the product. It's visible. You can demonstrate it, explain it, and list everything it does.
Vision is harder because it asks a different question.
What future were you trying to create before the product existed?
The strongest companies don't start with features. They start with a picture of a world that should work differently. The product becomes the vehicle that moves people toward that vision.
People may buy what you make.
They remember why you decided to make it.
The product is the proof. The vision is the reason.
