Insights

Why The Best Ideas Usually Sound Obvious?

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When someone finally hears the right explanation, the reaction is rarely surprise.

It's recognition.

"Of course."

"I've felt that."

"I just couldn't explain it."

That's what clarity does. It doesn't invent something new. It gives language to something people already sensed but couldn't articulate.

The best ideas don't impress people because they're complicated.

They stay with people because they feel true.

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