AI Didn’t Kill the Founder Story. It Exposed Who Never Had One.
AI can describe your company. But can it explain why anyone should choose you?
That question is at the heart of my latest Forbes article.
The tools keep getting better. But the insight that led you to build your business still needs to come from you. When that insight stays buried, your company can sound interchangeable with everyone else in your category.
I’ve spent my career looking for the perspective other people missed. In this piece, I share how a story about the Los Angeles Memorial Coliseum helped shape the way I approach founder stories today.
For B2B founders and leaders, this is a reason to get clearer about what you believe and make it visible.
Published in Forbes Communications Council on September 14, 2026.
Read the full article on Forbes →
If you’re ready to uncover the story your company hasn’t told yet, start with a conversation.
Rich Bornstein
Rich Bornstein founded Bornstein Media and created The Clarity Framework™, a methodology that helps B2B founders and executives uncover the insight their business is built on before they market it. A former journalist with leadership roles at Warner Bros. Television, Paramount Pictures, and The Samuel Goldwyn Company, he was a producer on Emmy-nominated work and is a Forbes Communications Council contributor.
