THE BLOG
EMOTIONAL BRAND STORYTELLING MATTERS
Several years ago, I had the privilege of profiling the late guitar legend Leslie West. Known for his larger-than-life personality and raw honesty, Leslie ignored his battle with diabetes until it was almost too late. He openly shared his story to inspire others...
Storytelling for the Art Directors Guild
ADG OPENING GRAPHIC AND SIZZLE Just produced a behind-the-scenes look at the journey to a career in Film and Television for the Art Directors Guild Awards! It's not just about applying for a job; it's about persistence, commitment, and a sprinkle of luck. My Warners...
Les McCann: Goodbye to My Friend
It's never easy to hear about someone's passing. It's most complicated when that person feels like family. While Les McCann was not a blood relative, he was someone I knew for most of my life, spoke to regularly for the past many years, and someone who inspired me to...
“American Gladiators: My Journey Through Unscripted Triumphs and Transformations”
In the ever-shifting landscape of television, few shows have left an indelible mark quite like "American Gladiators." Nostalgia surged as I delved into the Gladiator realm once again, contributing to the riveting Netflix documentary, "Muscles & Mayhem: An...
Wise Content Creates Wealth
On this podcast we discussed meaningful lessons on the state of digital marketing today in order to create a full picture of how any company or individual can utilize specific tools to create paradigm-shifting content to achieve the success and wealth they desire.
Business Storytelling, one of the World’s most Powerful Business Tools
Award-winning strategist and Emmy nominated content creator Rich Bornstein talks about how to take your business to the next level! The Importance of Business Storytelling or Let's Create an Emotional Connection with you and your audience
The Backbone of an Entrepreneur’s Business Strategy
Every entrepreneur needs to get their story out there” I had a great time with Michelle Nedelec the host of The Little Blue Pill For Business. Not only does she love helping entrepreneurs grow their businesses, she’s got a great sense of humor. Join us...
The Power of Visuals
No One Can Rely on Words Alone Research shows us that more than 70 percent of all Internet views contain video. There have even been studies where using the word “Video” in the subject of an email can increase open rates by nearly 20 percent, click-through rates by...
The Must Do’s that only Video Marketing can Provide
It happened again the other day. Someone reached out to me to translate their technology-based business story to consumers and investors. Their website was housed in an attractive enough frame, filled with trending words and a couple of nice stock photos. Yet, crowds...